Creativity vs. Productivity

Regrettably, I don’t remember exactly where it was that I read something about this, but wherever it was, it certainly illustrated an important part of many people’s lives.

Many of us, myself included, need to exercise a certain amount of creativity in the workplace. Whether it be in creating a graphic, drawing something, coming up with a new marketing scheme, or whatever, it is an important part of what we do. Creativity is an essential part of nearly all business pursuits.

But, on the other hand, we must also have points in time where we focus entirely on what we’re doing – when distractions make us lose valuable time.

And these two aspects of work involve completely different approaches. With creativity, we don’t want to disregard or throw out any idea. Distractions, random suggestions, or seemingly ridiculous ideas can prove invaluable. A little flash of inspiration often makes all the difference. Additionally, simply surfing the web looking at random photos or works of art can be one of the most productive parts of the process.

But when we’re doing in-depth study, creating charts, etc, we don’t want to be random. It is important to focus on the task at hand – without distraction.

This really came as a surprise to me, truthfully. It makes complete sense when thought through, but before I simply hadn’t realized it – or its potential impact on my life. But it’s helped me much. Now I’ll be able to be much more productive in my specific pursuits – adjusting my environment and mindset to the task at hand, therefore optimizing my use of time and brainpower (however limited that may be).


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