The Importance of Themes



bloggingLately, I haven’t been posting much here. And believe me, there is a pretty decent reason for that. You see, lately I’ve realized that in order for a blog to have a following (and therefore make an difference, be it for better or worse), it must be focused on one subject or another. In my experience (which is far from perfect), people follow blogs, websites, etc. because they are interested in the content thereof.

When a blog randomly jumps from one subject to another, it becomes drastically less likely that a person will be interested in all content posted there. This means interesting things for bloggers, namely that they have to focus on one subject or another. If they ignore this, it’s very likely that the only people interested in that blogger’s site will be his or her immediate family and close friends. But this poses another problem: if a blogger focuses solely on other content, he risks alienating his family and friends that don’t share his precise interests.

I also stronly believe that is the precise reason why out of so many blogs, so few have a decent level of readership.

In order to be effective, a site must have interesting, thought-provoking articles. While many life experiences can provide that, they must be presented in a certain manner.

With the coming redesign of my site, I’m going to do my best to address some of those issues. I sincerely hope that it will work out well. If it doesn’t, my blog will simply remain a part of those with a low readership.


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